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The Purpose of Advertising · Informative Advertising creates awareness of brands, products, services, and ideas. · Persuasive Advertising tries to convince. Advertising is one marketing tool you can use to showcase your products or services to the public. It's usually a paid service where your ads show up. This guide will introduce you to the top advertising methods and offer some tips on how to get the most from your ad campaigns. Online advertising is a form of paid-for marketing that leverages internet-based channels to promote products and services. Marketing refers to business activities associated with communicating, advertising, delivering, or selling products or services to customers. A company.